As a material handling dealer, if you’re hoping to teach someone about the proper use of Adrian’s products, there are plenty of tips, tricks, and resources to do so. In fact, you can pass along these resources, like the video in this post, to your customers. They can also share these resources with their professional network and perhaps introduce you to some new customers. It’s truly a win all-around. So, how exactly do you go about turning a rack safety strap novice into an expert? Here are five steps.
Step 1: Assess the facility’s needs, if possible
Are you dealing with an end user who could benefit from only a handful of rack safety straps? How about dozens? Getting a good idea of what facility you’re dealing with, as well as the exact application of rack safety equipment, will help tremendously. Granted, you’re probably pretty keen on this information already. But, do you also have a good idea of the confidence level of your customer? Asking him or her a few questions about their rack safety knowledge can also give you a good idea of how much demo-ing you’ll need to do.
Step 2: Request a free sample
One of the best parts about being a dealer partnering with Adrian’s is that you can have free samples — even multiple varieties — of our rack safety products shipped out immediately. We can blind ship to your customer or ship directly to you. Requesting a free sample that’s ready to take with you to a demo is one of the best ways to look out for your customer and make the entire selling process easier. AND, it’s key to turning a rack safety product novice into an expert. Another great thing, your customer can use the product while they make a decision. You don’t have to ship our free samples back.
Step 3: Prepare to demo
OK — so you’ve got a free sample or two in hand, and you’re headed to your customer meeting. You’re one step closer to your goal of sharing Adrian’s with more customers. Our equipment installs in seconds, and requires no additional tools or retrofitting. This takes the stress out of demo days significantly. You don’t have to worry about accounting for extra space or manpower to lug heavy equipment to remote corners of your customers’ facilities.
Step 4: Follow along with this video
This step is just that easy. Follow along with this video about how to use and install a rack safety strap. Feel free to take a look at our next step after you’re finished.
Curious about how the rest of Adrian’s products work? Check out more videos here.
Step 5: Share it with others
Did you know that 90% of people surveyed say that product videos are helpful in their decision-making process? This creates huge potential to grow your network of end users if you consistently share videos of products you recommend. What’s the best way to share these videos? YouTube videos can easily be shared via text, email, or even on social media if you or your company is active. And, thankfully, you don’t have to create these videos yourself. We have plenty to spare featuring your favorite Adrian’s products, and we’re always adding new content.
Looking for more resources as an Adrian’s dealer? Check out our new Dealer Marketplace.